Insoapropriate: 

                                                                                 Taste. Scrub your taste buds for a hint of pleasure.

But use it with caution; it’s a little toxic and a new kind of bitter.

A collection of inappropriate soaps, presented by Sid Lee.

Client: Sid Lee

Creation Director: Simon Chenier-Gauvreau

Producers: Marc Desjardins & Alexandre Geoffrion

DOP: Thomas Fortier

Editer: Thomas Fortier

What if soap was not just for cleaning your body? what if it was also used to stimulate your senses. that is exactly what Insoappropriate is about. Insoapropriate is a collection of natural, vegan, biodegradable, and inappropriate soap.  Designed imagined and conceived by Sid Lee – Handcrafted in the heart of Montreal.

The videos possess that idea of a soap that chaleges the norm. We as the audience are posed with the question, "what if soap was inappropriate?" is as if the soap is choosing to rebel. I guess that is what this is all about, pushing traditional boundaries.   

 The soap is no longer boring, It is controversial, breaking the rules and pushing the limits. traditionally we know that soap should not be eaten or go in the eye or nose, yet that is exactly what the soap in the video is used for. 

Reference:

Agency: Sid Lee, Creation Director: Simon Chenier-Gauvreau, Producer: Marc Desjardins
DOP & Editer: Thomas Fortier and Art Direction: Nadine Brunet. video source https://vimeo.com/229576381